Just hot from the press: Toyota released three mini movies (3 minutes each) called The World Is One in their Next One campaign featuring the Toyota Corolla Levin AE86 in three continents: Japan, Africa (South Africa) and Australia.
The movie really feels like following the Initial D vibe: two high school students, the nerdy one falls in love with a girl, works his ass of to get a license and a car and then buys a zenki Toyota Corolla Levin AE86. They both go for a ride in the AE86: drifting/hooning off and then cruising along the shores. There the girl is found with another guy and see for yourselves the ending in all three parts. It is really well made!
Now what I like about this campaign is that Toyota realizes everyone loves the AE86: entry level car in which any high school student can have fun. I don’t know what the situation is in South Africa, but in Australia and Japan the AE86 is no longer an entry level car anymore. You would really have to work your ass off to buy such a mint car as a high school student. Its price would almost be in the ranges of the price of a Toyota 86, but I guess that’s not how Toyota perceives it. 😉
Here is another video of all three combined:
The world really is one! 😉
Direct link to videos: 【TOYOTA NEXT ONE】WEBムービー「THE WORLD IS ONE（日本）」篇, 【TOYOTA NEXT ONE】WEBムービー「THE WORLD IS ONE（豪州）」篇, 【TOYOTA NEXT ONE】WEBムービー「THE WORLD IS ONE（南ア）」篇 and 【TOYOTA NEXT ONE】WEBムービー「THE WORLD IS ONE（3カ国）」篇
This is a cross post with my personal blog on banpei.net